It looks retro, but isn't. But even if the retro appearance were toned down, the Fuji X100S would still have soul. Why?
- It has just the right amount of size and weight to feel good in the hands
- Physical knobs let you instantly see the status of the product, no menus or screens required. It's a very direct interaction.
- It creatively expands its capabilities in spite of its limitations - specifically the hybrid viewfinder (see below)
- It's highly focused in purpose - one lens, one focal length. this pays off in creative benefits for the photographer by making you work harder, but also allowing you to work faster and more instinctively
when the original version of the X100 came out, Robert Plotkin wrote a wonderful piece for The Online Photographer that began:
I'll count myself as amongst those who were skeptical about the value of the X100. It seemed expensive (about $1300) for a limited functionality camera.